NRF Student Challenge | Winter 2023

Created a launch strategy for Public Lands, a new outdoor specialty retail concept with a unique and inclusive mission. We developed a growth strategy as Public Lands looks to expand its reach into new US markets. This case centers around strategically picking new markets for Public Lands to expand to, creating a launch strategy for the highest priority market.

As the team leader, I was responsible for delegating meeting times, activation ideation, forming sales goals, writing copy, video script, and consumer/market research